The Circular Economy Business Model of Algoland

Document Type: Original Article


Linnaeus University, Sweden


In the Algoland project, microalgae are used to clean water and air from industry. This is built on a long
standing collaboration between research, industry and society. In this way Algoland supports the transition
to a circular economy by turning pollution into biomass and potential products. This paper evaluates the
potential for microalgae as an ecosystem service in industries from a circular economy perspective. The
business model canvas was used in a workshop with stakeholders and researchers to discuss the challenges
and opportunities for an industrial platform. Results showed that the established canvas model needs to be
complemented by circular models; in order to be able to include ecosystem services. In this paper a circular
canvas model is developed to be used in similar approaches.